MOA Exhibition Booth

2023, Tehran, Iran

The exhibition booth for Moa coffee roastery seamlessly blends the essence of the brand with a captivating design that draws inspiration from Iranian architecture. The primary colors of the brand logo, a sophisticated combination of white and red, dominate the booth’s aesthetic, creating a visually striking and cohesive representation of the company’s identity.

Highlights

  • Embracing a minimalist approach, the booth design exudes a sense of calm and order. Clean lines and uncluttered spaces that define the layout create an inviting atmosphere that encourages exploration.
  • The incorporation of arches, inspired by Iranian architecture, not only adds a touch of cultural richness but also imparts a subtle sense of tradition and timelessness. The arches serve as both structural elements and aesthetic features, guiding visitors through the exhibit in a fluid and harmonious manner.
  • The incorporation of light-colored wood on both the floor and ceiling of the main counter introduces a subtle yet impactful touch of nature, complementing the dominant white and red color scheme without overshadowing them. The choice of wood not only enhances the overall aesthetic but also evokes a sense of warmth and organic connection within the space.
  • The design of the counter ceiling, where irregular 3D arches are deconstructed into vertical elements, not only adds a layer of complexity to the design but also serves as a captivating focal point, seamlessly blending modernity with a nuanced nod to traditional influences.

Other Projects

Baharestan Gas Station

This gas station is a part of a project, consisting of a residential complex, a recreational facility, a gas station and car park, located outside of the city.

Community Pharmacy Renovation

In spite of the project’s constrained scope and limited budget, the goal was creating a transformative impact on the ambiance and aesthetics of the space.

Emerald Kitchen

This luxury custom kitchen was designed to showcase the high-end essence of the house, with the work triangle carefully incorporated to make working smooth.